ABOUT Jack

Hey, I’m Jack!

An F1 Social Media Specialist with over a decade of experience working in the world of motorsport Communications.

I set up Sector One Socials in 2026 after eight and a half years in the Digital department at the Mercedes-AMG PETRONAS F1 Team.

I learned a lot during my time with one of the world’s leading sports teams and became immersed in the world of social media, building up extensive experience across a wide range of areas.

This included content ideation and strategy, posting across the channels, video and photo shoot production and directing, community management, on the ground event coverage and much more!

I helped create and deliver high-performing social media content that went out to a collective audience of over 50 million followers.

And I want to use that experience and expertise to help racing drivers, teams and companies in the motorsport industry to maximise their social output, build their brands and connect with audiences.

From coming up with an initial idea, to capturing content, editing it, captioning and curating the posts and interacting with audiences. I love the entire process from start to finish.

Before my time at Mercedes, I was a freelance journalist, writing for the likes of Autosport, Car Throttle, WTF1, Motorsport Week and Carwow. So I also have experience in editorial and written content, too.

I’ve been obsessed with F1 and motorsport since I was a kid, watching it with my dad and also sharing the passion with my late grandad.

Working in motorsport always seemed like a distant dream, growing up in rural Suffolk, but it’s been a remarkable journey and I’m excited to share my experiences and expertise with others through Sector One Socials.