Portfolio

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While at the Mercedes-AMG PETRONAS F1 Team I delivered:

  • High-performing content to collective audiences of over 50 million.

  • Short-form video content across YouTube Shorts, TikTok and Instagram Reels that delivered millions of views and engagements.

  • Long-form content, YouTube, Threads and Community Management strategies.

    • Including our Threads channel going from zero followers to 3.7m and our YouTube channel growing from 500k subs to 1.8m.

  • Social media support and assistance to the Junior, Third, Reserve and Development drivers.

  • Day to day fan engagement and community management.

  • Production and directing of hundreds of photo and video shoots.

Some examples of mobile-first vertical content captured for the Mercedes-AMG PETRONAS F1 Team.

Examples of vertical-first content I’ve created, edited or produced for the Mercedes-AMG PETRONAS F1 Team.

Edited Like a Reality Show
Surprising Doriane!
The Weather with Valtteri
Fav Mercedes of All Time
George Surprises Sogo!
Doriane Drives an F1 Car
Fist Bump Battle
Pranking Toto
Calling Drivers By Full Names
Skibidi Toilet Baku
First Day as Social Admin
Typical Day at Work

Examples of recent freelance work for clients:

Fred Vesti's | IMSA Watkins Glen
Silverstone | How Do Drivers Like Their Tea?
Silverstone | Driver Arrival Fist Bumps
Silverstone | Cake Decorating Chaos

Examples of long-form content I’ve worked on (directed, produced, posted) for the Mercedes-AMG PETRONAS F1 Team.

Evidence of me actually working (and pestering drivers for content)

Imagery © Mercedes-AMG PETRONAS F1 Team

Group of people, some wearing team jackets, standing outdoors under a red canopy, engaging in conversation at a racing event with trucks and trailers in the background.
A woman with long blonde hair smiling and a man with glasses taking a selfie in a modern, well-lit office with white walls and glass doors.
Jack Leslie with glasses and headphones taking a selfie in an F1 pit lane.
Formula 1 drivers and team members interacting on a racetrack, with a camera crew filming and a sign pointing to a bar and restaurant.
Jack Leslie with glasses holding a professional video camera with a microphone attached, standing among other people at what appears to be a race event or racing pit lane.
Group of people celebrating on a race track, some holding trophies and champagne bottles, with a backdrop of Mercedes-Benz logos and team branding.
Two race car drivers wearing team uniforms and face masks are talking outdoors at a racing event, with one person in the background and a red racing car partially visible.
F1 driver George Russell in racing suit and helmet standing on his car, raising his fist in victory, surrounded by spectators at a race track.
George Russell and his girlfriend Carmen walk through a car park with Jack Leslie filming them on his phone.
A race car driver in black team kit signing an autograph for young fans at night, surrounded by photographers and fans taking pictures.
Lewis Hamilton, a Formula 1 driver, standing in a garage area with crew members around him. He is wearing colorful, patterned trousers and yellow boots, holding a phone in his right hand.
Kimi Antonelli and Jack Leslie walking in a parking lot, one wearing a black racing team shirt and cap with Mercedes logo, the other in a white racing shirt with sunglasses, looking at his phone, with parked cars behind them.
Two men stand on either side of a detailed technical engine model displayed on a black pedestal in a museum or exhibition space. They are smiling and facing the camera, with additional exhibits and informational displays in the background.
Three men sitting together and smiling, having a conversation outdoors. The two older men are wearing Mercedes AMG Petronas racing team shirts with various sponsor logos. The young man is wearing a black cap and black shirt with Mercedes logo. They are sitting on a green cushioned bench with a small white round table in front of them, on which there are some yellow balls. A sign in the background reads 'STAIR A'.